#SPCSunday: The hashtag that saved a 100 year old company

This case study explains how SPC, the largest fruit processor in Australia, built a social media campaign off the back of a single customer tweet, to reverse sales decline.

#SPCSunday: The hashtag that saved a 100 year old company

Jason Williams, Andrew Woodhead, Chris Steele , Tim Shelley, Callum Fitzhardinge, Matt Peters, Nicole Ross, Ari Sztal and Kenneth Chow

Campaign details

Brand owner: SPC ArdmonaLead agency: Leo Burnett MelbourneBrand: SPCCountry: AustraliaIndustry: Convenience, readymade, Food industry, market, Fruit and vegetablesChannels used: Public relations, Social media, Word of mouth, advocacy Media budget: Up to 500k

Executive summary

This case study about SPC, the largest fruit processor in Australia and employing thousands of workers in regional Victoria, is a...

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