#SPCSunday: The hashtag that saved a 100 year old company

Ilona Janashvili & Alexandra Carroll

This case study explains how SPC, the largest fruit processor in Australia, built a social media campaign off the back of a single customer tweet, to reverse sales decline.

Fruit & vegetables
Australia

#SPCSunday: The hashtag that saved a 100 year old company

Jason Williams, Andrew Woodhead, Chris Steele , Tim Shelley, Callum Fitzhardinge, Matt Peters, Nicole Ross, Ari Sztal and Kenneth Chow

Campaign details

Brand owner: SPC ArdmonaLead agency:Leo Burnett...

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