Finding the perfect match: Building agency relationships that last

This article gives guidance for building successful client-agency relationships, based on good communication, clear expectations and an open evaluation process.

Finding the perfect match: Building agency relationships that last

Urey Onuoh

According to a 2014 survey by the ANA and Millward Brown Vermeer, 58 percent of marketers report working with one to five agencies; a strong minority, 19 percent, use six to

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