Strategy Toolkit: Dummy brief - H&M

This dummy brief requires you to explain how marketing can help a brand. Can you advise a cosmetics brand considering investment in marketing? This brief asks you to define the role of communications.

This dummy brief is a test of your ability to understand a client's needs and develop a strategic response.

Warc has teamed up with the A[P]SOTW – or the Advertising [Planning] School On The Web to give it its full title. This initiative is run by a team of senior planners from across the world. They post challenges for up-and-coming planners and mar

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Strategy Partner, Fetch

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