Read this first
This dummy brief is a test of your ability to understand a client's needs and develop a strategic response.
Warc has teamed up with the A[P]SOTW – or the Advertising [Planning] School On The Web to give it its full title. This initiative is run by a team of senior planners from across the world. They post challenges for up-and-coming planners and marketers.
Warc is republishing some of their recent briefs so that users of the Strategy Toolkit can put some of their skills to the test.
This challenge comes from Rob Campbell, Head of Planning at Wieden & Kennedy Shanghai. He created a mock RFP for H&M that needs decoding then answering (note – the brief is entirely fictional, so please don't phone H&M for help). As background to the challenge he made the following comments:
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