RBS/NatWest: Bizcrowd

This case study explains how Natwest and RBS, the banking brands, created an online community for business owners to show they understood and cared about the needs of SMEs.

RBS/NatWest: Bizcrowd

The Communications Agency

How did the campaign make a difference?

Banks were much maligned following the 2008 UK economic collapse – none more so than RBS/NatWest. The bank needed to show SMEs that it was listening, changing and...

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