Guiness: Guinness Plus - We Make the Pub

This case study explains how Guinness, the drinks brand, used a mobile app to bring groups of friends together to drink more Guinness in the UK.

Guiness: Guinness Plus - We Make the Pub

Havas EHS

How did the campaign make a difference?

Guinness research showed that customers feel their local pub is 'made' by them and their mates. And with great nights relying on spontaneity, the brand needed...

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