Cadbury Creme Egg: Have a fling with a Creme Egg

This case study explains how Cadbury Creme Egg, the chocolate brand, reached people aged 16-24 in the UK with storytelling that focussed on mobile.

Cadbury Creme Egg: Have a fling with a Creme Egg


How did the campaign make a difference?

Cadbury's Creme Egg needed to maintain brand presence and saliency amongst 16-24 year olds between Christmas and Easter.

These people are expensive and hard...

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