Intel: Social Terra Nova

This case study sets out how Intel, the technology company, used deep, immersive content marketing to promote its new Ultrabook in the UK.

Intel: Social Terra Nova

MRM Meteorite

How did the campaign make a difference?

The campaign introduced Intel's Ultrabook™ in a way that demonstrated it's not what Intel make, but what they make possible that matters.

Intel created a richly interactive...

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