Durex: Earth Hour #TurnOfftoTurnOn

This case study sets out how Durex, the condom brand, used a social media campaign around a global event - Earth Hour - to move its brand positioning from functional to playful.

Durex: Earth Hour #TurnOfftoTurnOn


How did the campaign make a difference?

To promote Durex as a fun and playful brand, rather than a functional, safe one, the Turn Off to Turn On campaign talked to lovers about one of the biggest problems in modern...

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