TD Bank: Real Estate Secured Lending 2013 Campaign

This case study describes how TD Bank launched its 'Dear Mortgage' campaign in Canada to differentiate its mortgage offers from those of its competitors and redefine the relationship homeowners have with their mortgage.

TD Bank: Real Estate Secured Lending 2013 Campaign

Leo Burnett

Situation analysis

Overall assessment

To Buy or Not To Buy?

In the aftermath of the global financial crisis of 2008-2009, it seemed like every Canadian and their neighbour had something positive...

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