OKA: Quebec's original treasure, since 1863

This case study describes how OKA, a Quebecois cheese brand made by Agropur, took two different positioning approaches in its home Canadian province and in neighbouring Ontario, to grow sales volume in both.

OKA: Quebec's original treasure, since 1863


Situation analysis

Overall assessment

OKA cheese is a well-established brand in Quebec, and its awareness is growing outside of its market of origin, gaining traction in Ontario. Despite an increasing presence...

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