Koodo Mobile: Koodo Community - Building brand love in an unexpected place.

This case study demonstrates how Koodo Mobile, the Canadian mobile telecoms company, implemented a peer-to-peer customer support community to reduce costs and improve customer satisfaction.

Koodo Mobile: Koodo Community - Building brand love in an unexpected place.

TAXI Canada

Situation analysis

Overall assessment

Koodo Mobile is a brand that knows how to get noticed. It debuted in early 2008 with a look as bold as its proposition: affordable...

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