Moms Demand Action for Gun Sense in America: Skip Starbucks Saturday

This case study demonstrates how Moms Demand Action for Gun Sense in America (MDA) spread an anti-firearms message in the US by targeting Starbucks, the coffee chain.

Moms Demand Action for Gun Sense in America: Skip Starbucks Saturday

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Overall assessment

"If at first you don't succeed, try, try, try again."

Thomas H. Palmer

In December 2012, the Newtown massacre left 28 people dead, including 20 children....