WWF-Traffic China: 8-Minute animals

This case study describes how WWF-Traffic China took to the streets with an innovative campaign to encourage the China State Forestry Administration to take stronger action against the illegal wildlife trade.

WWF-Traffic China: 8-Minute animals

Company: Ogilvy & Mather Shanghai and Geometry Global ShanghaiCountry: ChinaCategory: Cause

Summary statement

We let people witness the creation of one-of-a-kind beautiful works of art, and then allow it to be destroyed...

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