Strategy Toolkit: Generating insight

This article describes how agency strategists/planners gain and use insights - and what type of insight is useful when developing a marketing or communications strategy.

The purpose of this section of the Strategy Toolkit is to provide a grounding in the tools and techniques a strategist can use to find consumer insights that will be relevant to the brand challenge.

In this section you will learn:

1. What is 'insight'?

'I

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

Learn more Get a demo

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands