Point of view: The 'value' of Millennials

This article discusses 'relevance' in marketing directed at millennials and argues that many attempts at this fall short.

Point of view: The 'value' of Millennials

Megan Averell GALKAL

'Relevance' was one of the most overused words at Cannes Lions this year. In many instances, it was aimed squarely at the ever-elusive Millennial – a segment that the marketing community, a decade after it replaced Generation Y as the desirable

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