B&Q VIVID Homes: Love where you live

This case study describes how B&Q, the home improvement retail chain, created a home décor retail model in China that emphasised customer service and experience.

B&Q VIVID Homes: Love where you live

Jessalynn Chen

Campaign details

Brand owner: B&Q ChinaLead agency: FITCHContributing agency: Virtalis, John Brown (Shanghai) and VMC ConstructionsBrand: VIVID HomesCountry: ChinaIndustryPaints, DIY, home improvement...