Glamour Sales: Doggy sales

Marie-Julie Lorenzo

With this campaign, Glamour Sales, a luxury e-commerce website in China, found a way to stand out amongst all of the competition's promotions during the Chinese New Year.

Clothing & fashion retail
Luxury retail
Online retail
Greater China
Strategy

Glamour Sales: Doggy sales

Marie-Julie Lorenzo

Campaign details

Lead agency: Fred & Farid ShanghaiCountry: ChinaIndustry Clothing and fashionChannels used: Internet - general, Internet - microsites , Online video , Social mediaMedia budget: Up to 500k

Executive...

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