Alpino: To love is to share

This case study explains how Nestle launched a premium chocolate brand - Nestle Alpino - in India, with a romantic sharing message.

Alpino: To love is to share

Kamakshi Thareja

Campaign details

Brand owner: Nestle IndiaLead agency: JWTBrand: AlpinoCountry: IndiaIndustry ConfectioneryChannels used:Cinema, Internet - general, Outdoor, out-of-home, Point-of-purchase, in-store, Public relations,...