Johnson's Baby: Share the language of love

This case study sets out how Johnson's Baby, the baby care brand, improved its brand metrics by urging Indian mothers to donate their old baby items to less privileged families.

Johnson's Baby: Share the language of love

Josy Paul, Rajdeepak Das, Hemant Shringy and Sandeep Sawant

Campaign details

Brand owner: Johnson & JohnsonLead agency: BBDO IndiaBrand: Johnson's BabyCountry: IndiaIndustry Baby careChannels used:Content...