!DEA: Honey Bunny

This case study describes how Idea Cellular (commonly referred to as !DEA), the Indian telecoms company, launched a ringtone to explain that it is a national network, not just a regional provider.

!DEA: Honey Bunny

Campaign details

Brand owner: Idea CellularLead agency: Lowe Lintas &PartnersBrand: !deaCountry: IndiaIndustryCall services and accessories, Fixed line providers, General service providers, Internet service providers, Mobile and cell handsets,...