Kissan: Little farmers of Kissanpur

This case study explains how Kissan, a leading ketchup brand in India, convinced people of the quality of its ingredients with a tomato-growing competition for children.

Kissan: Little farmers of Kissanpur

Devika Sharma, Prashant Verma, Mitul Shah and Adhideb Ghosh

Campaign details

Brand owner: Hindustan Unilever LimitedLead agency: Lowe Lintas & PartnersBrand: KissanCountry: IndiaIndustry Sauces, seasonings, condimentsChannels...