Crestor: The Vein Guy

This case study describes a mobile app created by AstraZeneca, the pharmaceuticals company, to promote patient compliance with a cholesterol-lowering medication in Japan, through gamification and timely messaging.

Crestor: The Vein Guy

Casey Grant and Adam Weiss

Campaign details

Brand owner: AstraZenecaBrand: CrestorCountry: JapanIndustry DTC prescription productsChannels used: Mobile and appsMedia budget: Up to 500k

Executive summary

This case study describes how 'The...