Kan Khajura Station: From the 'dark' to connectivity

This case study describes how Unilever, the consumer goods company, used mobile as an entertainment channel to reach out to key growth markets in India, in regions that had previously remained disconnected from the world in media terms.

Kan Khajura Station: From the 'dark' to connectivity

Anaheeta Goenka and Abhijit Panicker

Campaign details

Brand owner: Hindustan Unilever Limited Primary agency and case study authors: Lowe Lintas & Partners Other primary agency: PHD India Brand:Kan Khaj India Bath toiletries, soaps, Cosmetics, beauty aids, Hair care, Oral health, Toiletries and cosmetics market Direct marketing, Events and experiential, Mobile and apps, Newspapers, Outdoor, out-of-home, Packaging and design, Print – general, unspecified, Radio, Television 5 – 10 million

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