AIA: Real life never stops

This case study shows how AIA, one of Asia's best-known insurers, tackled its problem of high awareness but low consideration by rebranding across Asia with an optimistic but realistic message that people could relate to.

AIA: Real life never stops

Terence Ling

Campaign details

Brand owner: AIA GroupLead agency: TBWA Hong KongBrand: AIACountry: China, Hong Kong, India, Indonesia, Macau, Malaysia, Philippines, Singapore, South Korea, Sri Lanka, Taiwan, Thailand and VietnamIndustry...