Roche: We Care For Her

This case study describes how F Hoffmann-La Roche, the pharmaceuticals company, raised awareness of breast cancer by negotiating Vietnamese taboos and encouraging women to talk to their close friends and family.

Roche: We Care For Her

Vu Nguyen, Giang Tran and Chi Bui

Campaign details

Brand owner: RocheLead agency: TBWA\ Group VietnamBrand: RocheCountry: VietnamIndustry Public healthChannels used:Direct marketing, Earned media, buzz, Events and experiential, Online video,...