Rexona for Women: Rexona Move

Sailesh Wadhwa

This campaign explains how Rexona increased sales of its deodorant brand amongst women in Malaysia by encouraging them to exercise with a branded mobile app and charitable donations.

Rexona for Women: Rexona Move

Sailesh Wadhwa

Campaign details

Brand owner: UnileverLead agency: Lowe & PartnersBrand: Rexona for WomenCountry: MalaysiaIndustry Deodorants, anti-perspirantsChannels used:Events and experiential, Internet - microsites, Mobile...

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