Le Trèfle: Emma

This case study describes a humorous campaign for Le Trèfle, a French toilet paper brand that was struggling in a competitive market.

Agency: Leo Burnett ParisAdvertiser: DelipapierBrand: Le TrèfleCountry: France

How do you position a challenger toilet paper brand like Le Trèfle (on the verge of disappearing) as an important player in the competitive...

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