Expedia: Find Yours

This case study describes how Expedia, the online travel agency (OLTA), used an emotional position to differentiate itself from other agencies in the US.

Expedia: Find Yours

Agency: 180la Los AngelesAdvertiser: Expedia, IncBrand: ExpediaCountry: USA

Objectives

"UNEASY LIES THE HEAD THAT WEARS A CROWN"

Fifteen years ago, Expedia revolutionized the travel industry and created an entirely new category as the first-ever...

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