UPS: Winning with logistics

This case study describes how UPS, the logistics company, used a sports theme to boost brand love among small and medium-sized businesses and attract them as new customers.

UPS: Winning with logistics

Agency: Ogilvy New YorkAdvertiser: UPSBrand: UPSCountry: USA

Objectives

UPS launched its "We Love Logistics" campaign to great success.

With a word (and a Dean Martin song), UPS provoked its core business to think about transportation...

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