Sport Club Recife: Immortal Fans

This case study describes how Sport Club Recife, a Brazilian football team, channelled supporters' passion into increasing organ donation.

Sport Club Recife: Immortal fans

Agency: Ogilvy Brasil São PauloAdvertiser: Sport Club RecifeBrand: Immortal FansCountry: Brazil

Objectives

Turning passion into purpose

Sport Club Recife is a football team from Recife founded in 1905. It has the largest...

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