Sport Club Recife: Immortal fans
Agency: Ogilvy Brasil São PauloAdvertiser: Sport Club RecifeBrand: Immortal FansCountry: Brazil
Objectives
Turning passion into purpose
Sport Club Recife is a football team from Recife founded in 1905. It has the largest fan base in the North East region of Brazil1 and is known for captivating passionate supporters, ready to do anything for their team. Our challenge was to create a campaign that explored this strong bond and engaged fans, making them feel proud of their club.
Our creative work wanted to use this passion for...