Lurpak: Weave your magic - How Lurpak found its global voice

This case study describes how Lurpak, the butter brand, created a global brand positioning based on a universal food truth around the joy of cooking for food lovers.

Lurpak: Weave your magic

Agency: Wieden+Kennedy LondonAdvertiser: Arla FoodsBrand: Lurpak / Svenskt SmörCountry: United Kingdom

Objectives

A 'champion of good food': creating one globally resonant voice for Lurpak

Lurpak is a Danish butter brand available...

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