New Museum: Recalling 1993

This case study describes how New Museum, an art museum in New York City, US, used public pay phones as part of a campaign to promote its 1993 themed exhibition.

New Museum: Recalling 1993

Agency: Droga5 New YorkAdvertiser: New MuseumBrand: New MuseumCountry: USA

Objectives

Our primary objective was a sales objective: increased attendance compared to the same period one year prior to the exhibit.

The year before the "NYC...

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