How content plays drive Xerox's on-going brand revitalization

This event report discusses how Xerox is using content marketing to raise awareness of its repositioning as a solutions provider.

How content plays drive Xerox's on-going brand revitalization

Geoffrey PrecourtWarc

In 1975, Xerox Corp. got a nearly 40-year head start on what has become known as "native advertising" when it paid Harrison E. Salisbury – a New York Times' Pulitzer-Prize...