Timeless lessons for planners

This article describes eight timeless lessons for planners derived from the work of John Webster, the person who wrote 10 of the British public's 'top 100 ads ever'.

Timeless lessons for planners

Sarah Carteradam&eveDDB

Whether it's the eternal appeal of a cute animal or the emotional pull of standout music, planners can still learn from John Webster as Sarah Carter, of adam&eveDDB, explains in the second part...