Bank of America: Life's Better When We're Connected

This case study describes how Bank of America reintroduced its brand with an emotional campaign that sought to help customers connect with the things most important to them.

Bank of America: Life's Better When We're Connected

Campaign details

Agency: Hill Holiday, WPP, Lippincott, Starcom/DigitasMedia: StarcomResearch: Millward Brown, Oliver Wyman

Introduction

In April 2013, Bank of America reintroduced its brand by launching its...