How Lowe's is adopting new market research techniques to understand its customers

This event report explains how Lowe's, the US home improvement retailer, is sceptical of market research and has developed an 'innovation lab' with partners.

How Lowe's is adopting new market research techniques to understand its customers

Stephen Whiteside Warc

Marketing research has been called many things – slow, incomprehensible and an obstacle to creativity among them. But these terms almost seem

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands