How Lowe's is adopting new market research techniques to understand its customers

Stephen Whiteside

This event report explains how Lowe's, the US home improvement retailer, is sceptical of market research and has developed an 'innovation lab' with partners.

How Lowe's is adopting new market research techniques to understand its customers

Stephen Whiteside Warc

Marketing research has been called many things – slow, incomprehensible and an obstacle to creativity among them. But these terms almost seem

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