How sports sponsorship has become strategic brand marketing

Alan Pascoe

This article discusses the evolution of sports sponsorship in the UK, arguing that it has moved from a transactional relationship to one based on an authentic alignment of values.

How sports sponsorship has become strategic brand marketing

Alan PascoeThe Partnership Consultancy

The days of sport sponsorship as merely corporate hospitality boxes and perimeter displays are long gone. Alan Pascoe describes how sports sponsorship truly...

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