How Warby Parker disrupted the eyewear category

This event report describes how Warby Parker, the eyewear retailer, developed a new online approach to the category with a heavy focus on customer service.

How Warby Parker disrupted the eyewear category

Stephen WhitesideWarc

Transforming a mature industry with a lengthy purchase cycle requires a brand with real vision – and nowhere is that more true than the eyewear category.

Incumbents don't come much...

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