Bissell Sweepers: Solving for the P.I.T.A.

Judi Friedman

This case study describes a campaign in the US by Bissell, a floor care company, which used a social media strategy to halt a decline in sales of its core product.

Bissell Sweepers: Solving for the P.I.T.A.

Judi Friedman

Campaign details

Brand owner: BissellAgency: FizzBrand: Perfect Sweep Turbo Cordless Rechargeable Sweeper; Natural SweepCountry: The United States

Executive summary

Bissell is a family-owned business with...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today