ASB Bank: ASB Like Loan

This case study describes a social media campaign by ASB Bank, a New Zealand bank, which created a loan offer powered by Facebook Likes.

ASB Bank: ASB Like Loan

Murray Streets and Fee McLeod

Campaign details

Brand owner: ASB Bank LtdAgency: Saatchi & Saatchi New Zealand, Carat, Catch Media and GladeyeBrand: ASB BankCountry: New Zealand

Executive summary

This case study shows how, faced with...