The Philippines: It's More Fun In The Philippines

Cristina Buenaventura

This case study describes a campaign the Philippines Department of Tourism (DoT) which turned Filipinos into both inspiration and media channel for its campaign.

The Philippines: It's More Fun In The Philippines

Cristina Buenaventura

Campaign details

Brand owner: Philippine Department of Tourism (DoT)Agency: BBDO Guerrero, Proximity Philippines, Dentsu Philippines and DoT (Tourism Promotions Board)Brand:The Philippines...

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