Mercedes A Class: #YouDrive

David Edwards

This case study describes how Mercedes-Benz monetised social engagement when real and virtual worlds converged in 'YouDrive'; the world's first interactive driving experience conducted through a television commercial in the UK.

Mercedes A Class: #YouDrive

David Edwards

Campaign details

Brand owner: Mercedes-BenzAgency: AMV BBDO, Maxus, Weapon 7 and HollerBrand: A-ClassCountry: UK

Executive summary

This case study describes how Mercedes-Benz monetised social engagement when real and virtual...

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