Paw Justice: Animal Strike

This case study describes how New Zealand animal charity Paw Justice used social media to show the government how much people cared about animals.

Paw Justice: Animal Strike

Michiel Cox

Campaign details

Brand owner: Paw JusticeAgency: DDB Group New ZealandBrand: Paw JusticeCountry: New Zealand

Executive summary

This case study tells how, when faced with what it felt to be unacceptable animal testing legislation,...