Mizuno Running: The Mezamashii Run Project

This case study demonstrates how Mizuno, a running shoe brand in the US, with a limited media budget, set out to convince runners to give their running shoes a chance.

Mizuno Running: The Mezamashii Run Project

Walt Barron and Swapnil Patel

Campaign details

Brand owner: Mizuno USAAgency: McKinneyBrand: Mizuno RunningCountry: US

Executive summary

This case study demonstrates how Mizuno, with almost no media budget, set out to...