Women's Aid: The power of starting in a different place

This case study explains how Women's Aid, the charity that works to help women affected by domestic abuse, used 3D technology to create a cinema ad experience where two different films were played depending on which eye was used.

Women's Aid: The power of starting in a different place

Matt Willifer and Emma HurstWCRS London

Summary – starting in a different place

This story involves back-to-front thinking.

It is a truism that if you start in a different place, you end up in...

Not a subscriber?

Schedule your live demo with our team today