Women's Aid: The power of starting in a different place
Matt Willifer and Emma Hurst
This case study explains how Women's Aid, the charity that works to help women affected by domestic abuse, used 3D technology to create a cinema ad experience where two different films were played depending on which eye was used.
Women's Aid: The power of starting in a different place
Matt Willifer and Emma HurstWCRS London
Summary – starting in a different place
This story involves back-to-front thinking.
It is a truism that if you start in a different place, you end up in...
