Beefeater Inside London: A celebration of London's momentous year

This case study describes a limited edition packaging design for Beefeater London Dry Gin, the alcoholic drink owned by Pernod Ricard, for sale during the 2012 Olympic Games.

Beefeater Inside London: A celebration of London's momentous year

Agency: Coley Porter BellClient: Pernod Ricard - Chivas BrothersBrand: Beefeater Inside LondonCategory: Packaging: Branded drink

Executive summary

Beefeater London Dry Gin is the number one premium...

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