Sacred: Outstanding profits thanks to a heavenly new identity

This case study describes how Sacred gin, a luxury gin product, redesigned its bottle label to reinforce its premium positioning, make it more attractive on the bar, and communicate its brand story.

Sacred: Outstanding profits thanks to a heavenly new identity

Agency: ElmwoodClient: SacredBrand: SacredCategory: Packaging: Branded food

Executive summary

Outstanding profits thanks to a heavenly new identity

Before

An unremarkable label on a truly remarkable...