Royal Mail: Gold Medal Stamps

This case study demonstrates how Royal Mail, the UK postal service, made its stamps commemorating the London 2012 Olympic and Paralympic Games stand out from a crowded memorabilia marketplace.

Royal Mail: Gold Medal Stamps

Agency: True NorthClient: Royal MailBrand: Gold Medal StampsCategory: Print

Executive summary

The UK postage stamp was once an iconic and culturally salient item for letter-writers and collectors alike. In recent years, however,...