Eat 17 Bacon Jam

This case study describes how Eat 17, a UK bistro, used a new package design to expand distribution for its preserved burger topping, Eat 17 Bacon Jam, previously only sold to its restaurant customers.

Eat 17 Bacon Jam

Agency: Together DesignClient: Eat 17Brand: Eat 17 Bacon JamCategory: Packaging: Branded food

Executive summary

In September 2012, bistro Eat 17 began preserving its signature burger topping and selling it to restaurant customers. The restaurant...